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This web page states the following, "Merchandise available from the Dunedin RSA." Our analyzers saw that the web page said " DUNEDIN RETURNED and SERVICES ASSOCIATION." The Website also said " Welcome to the website of the Dunedin Returned and Services Association Incorporated,which is a registered charity. Senior Vice President Fred Daniel. CHANGE OF MEETING DATE Dunedin RSA AGM. All Blacks and RSA to mark 99th Armistice Day with special tribute. Armistice Day Service of Remembrance. Dunedin RSA Welfare Trust Scholarship. RNZRSA Limited Edition Battle Pins 10 each." The website's header had rsa as the most important optimized keyword. It is followed by returned services association, dunedin, and dunedin rsa which isn't as highly ranked as rsa. The next words dn-rsa.org.nz uses is ex-services association. association was included and could not be seen by search engines.